How to Create Compelling Programs
Use a Simple, Clear Title
Avoid titles like "Sales Keynote" and instead, be more specific, like the examples listed here:
- 10 Steps to Developing Better Sales Programming
- How to Implement Social Selling in Any Selling Environment
Use 3 - 5 Bullet Points
Emphasize the key takeaways or value proposition of this program - clearly listing the important points you want the Client to learn.
Support your Content with Statistics
Outline your case as to why your program is going to help them solve their problems.
Vary your Prices
Create different levels (or shelves) of programs. One may be a loss leader at $500, one may be your golden program priced at $5,000, and then create a program that hits right in the middle at $1,000 - $2,000.
Enhance your Programs
Use a different eye-catching photo for each program and add a program introduction video that introduces you, the program, and the value.