This is the magic formula - less one-way content and more participant engagement.
As we mentioned in our other article 'Avoid Death by PowerPoint,' showing a large quantity of slides will not break the 'virtual wall' with your participants. The main goal of a Cast is for you and the participants to feel as if you are in the same room. From our experience, participant engagement is the most valuable aspect of a Cast.
Make sure the participants know that engagement and participation is expected and welcomed from the start. Allow the participants to connect with you, ask real questions and receive real answers.
For the participants to feel comfortable engaging with you, you have to let them know when and how to participate.
Here are some ideas to help increase interaction with your participants:
- Call people out if their video is muted (e.g. I can't see you, Beth. Turning on your video adds value to the Cast.)
- Call out participants by their username (e.g. Hi John, thank you for joining the Cast.)
- Ask for a show of hands (e.g. Raise your hand if you have ever traveled outside of the U.S.?)
- Ask for an answer to be typed in the chat (e.g. What generation are you, a traditionalist, baby boomer, millennial or Gen Z? Type your answer in the chat box.)
- Call out participants by their physical attributes if they do not have a username (e.g. You in the white shirt, sitting in the front row, what do you think about this?)
- If there is a question you would like to ask the participants in advance of your Cast, your Account Manager can help you.